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This 280M+ Views Costume Trend Could Be Worth Bringing Back for Halloween Editor’s Pick
Viral Radar

This 280M+ Views Costume Trend Could Be Worth Bringing Back for Halloween

Here’s how brands can use the returning format to plan seasonal content early and get ahead of the Halloween season.

Oct 13 2 min read
Trending This Week
  1. #1 Viral Radar Coraline and Other Mother Halloween Costume Gagged 16.7M+ People Oct 09 3 min read
  2. #2 Viral Radar Grinning Clapping Cat Got 18.7M+ People Shushed Them Away Oct 08 2 min read
  3. #3 Viral Radar Ramalama Costume Walk Reveal Trend Oct 10 2 min read
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Trends Report: Memes Are On Run!

The Trends that Matter this Month, in One Report.

  • 25 hooks to steal (97.8M+ views)
  • Top 5 viral trend formats
  • Top 3 evergreen formats you can reuse
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September Trends Report: Memes Are On Run! cover art Browse all past reports

Latest Breakdowns

Viral Radar

Dog Halloween Photoshoot: The Pet Ghost Trend That Keeps Coming Back

A white sheet turns pets into tiny ghosts in this Halloween photoshoot trend.

Oct 122 min read
Viral Radar

Soph Leading 24.2M+ People with The 31 Days in Halloween Costumes Series

There’s not a single day in Halloween month without costumes, or at least that’s what Soph thinks about Halloween.

Oct 104 min read
Viral Radar

From The Conjuring to The Empty Man: How One Repeatable Format Reached 27.7M+ views

Across 27.7M+ views, creators keep reusing the same three-cut format, swapping in different horror scenes, reaction memes, and captions while keeping the structure intact.

Oct 092 min read
Viral Radar

The Costume Swap Trend: 54.8M+ Views From One Simple Reveal

This costume-swap format has reached 54.8M+ views across six videos. From the same audio clip to the outfit reveal, we break down how the format works and how brands can recreate it.

Oct 142 min read
Viral Radar

From “Chocolate de Canela” to “Ice Ice Vanilla”: How a Viral Partner Reveal Keeps Evolving

What started with the “Chocolate de Canela” song is now turning into an evolving partner reveal format, with creators swapping sounds, storylines, and even who gets revealed.

Oct 142 min read
Viral Radar

Dad, I Need an iPad for Uni: The Format Behind This 15.7M+ Views Drum Trend

This trend format starts with a simple request and a few seconds of context. Then the drum hit changes where the story is going. Across five videos, creators are putting their own spin on the same editing pattern.

Oct 132 min read
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